Campaign advertising and public relations

One of the goals of running a political campaign, whether local, state or federal, is targeting your communication. As a candidate in an election, you want to speak to your constituents in the way they will understand. SpencerGroup Media has experience in tailoring campaign messages to the appropriate audiences and through the appropriate vehicles.

What works for one candidate will not always work for another. In crafting the written campaign message we will work closely with you, the candidate, or your team, to express exactly the correct sentiment your campaign needs.

In almost every facet of a political campaign, communication is involved, which include:

• Press releases
• Fact sheets
• FAQs
• Donor pitch letters
• Newsletters
• Articles/letters to the editor
• Press kits